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Adding cross-media services to VDP is a way to further cement relationships with print customers and increase margin by moving up the production chain. Further articles in this series will explain how choose cross-media software and to sell the new services.

This is one of a series of articles based on The ABCs of VDP, a free e-book from EFI that explains the benefits of variable data printing (VDP) and describes with examples how print service providers can produce, promote and sell VDP services to their customers, expanding their business portfolio and increasing profit margins.

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